About Us


Principal/Marketing Consultant  - Heidi Hiestand

Ms. Hiestand is a seasoned marketing and branding professional, working in corporate communications, marketing strategy, business development, advertising, and events in the Washington area for more than 18 years. Her industry experience includes supporting and working with membership organizations, and both B2B, and B2C companies, spanning industries from technology and telecommunications to healthcare for consumers. She has held executive marketing positions with locally recognized healthcare providers such as Radiology Imaging Associates, accounting and financial services firm RAFFA,  and at leading-edge technology companies including NEC America, and Coherent Communications (now part of Tellabs).
 
Now as a principal with West Bay Marketing Co., Ms. Hiestand helps small to mid-size organizations and companies with everything from brand creation and marketing strategy to marketing implementation, communications and business development. 

Ms. Hiestand was in charge of Marketing  for NEC America’s Public Network Group. While at NEC, she managed branding and directed national advertising campaigns with integrated media, collateral and trade show messages that were highly effective in garnering customer response.  As Director of Marketing Communications for an emerging fiber optics company, Ms. Hiestand was instrumental in launching the corporate brand and image, as well as securing early-stage media coverage in outlets as varied as The Washington Post, CNBC, Lightwave, Interactive Week, Washington Business Journal and PhysicsWorld. Ms Hiestand has directed public relations and marketing activities, both in the U.S. and for offices in Europe and Australia.
 
Ms. Hiestand has served on the Greater DC Business Volunteerism Council.  While working for a RAFFA she helped develop a locally recognized business volunteerism project through the previous WVSA Sail School, as a reading mentor, and was also was a Corporate Recruitment Chair for the Juvenile Diabetes Walk.

Ms. Hiestand earned her education from the University of Kansas and George Mason University, with a focus on marketing and communications. She lives near the Chesapeake Bay with her two dogs.
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Graphic Design - Greg Johannesen

Greg Johannesen’s vast design capabilities go  from hand-drawn, painted pieces to vivid digitally designed creations. His extensive graphic design experience includes development of collateral material, advertising, web sites, presentations, branding and identity solutions, posters, publication design and production, and packaging. 

Mr. Johannesen is also experienced in creating illustrations and original artwork for editorial, book, poster, character development, logos, icons, collateral material, advertisements, web, presentations, and information graphics. His illustration clients include Virginia Trial Lawyers Journal, Metro Weekly, Fathom Creative, OmniStudio, Savings and Community Bankers, Association of Alternative Newspapers, as well as three children's book authors. 

​He has an extensive corporate clientele  that includes financial organizations, nonprofits and associations and commercial clients.   In addition, Mr. Johannesen is a fine artist, whose work can be viewed in galleries along the Chesapeake Bay area in southern Maryland.

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